The beergame is a role-play supply chain simulation that lets students experience typical supply chain problems.
In the beergame students enact a four stage supply chain. The task is to produce and deliver units of beer: the factory produces and the other three stages deliver the beer units until it reaches the customer at the downstream end of the chain.
The aim of the players is rather simple: each of the four groups has to fulfil incoming orders of beer by placing orders with the next upstream party.
The Near Beer simulation demonstrates the difficulty of managing supply with customer demand and exemplifies the Bullwhip Effect in supply chain management. In essence, the simulation will show how difficult it is to match production and supply as customer demand changes. The free, limited use, Near Beer simulation has two levels, novice.
Communication and collaboration are not allowed between supply chain stages, so players invariably create the so called bullwhip effect.
And then once that supply chain was in operation, the game itself would collect live data feeds from the actual facilities and parties in the supply chain and display real time status of ongoing. Games theory: new game to teach kids about supply chain issues. By featuring our sponsors will enhance their corporate identity in 400 schools and reach 12,000 pupils within 12 months and, we estimate, over 100,000 young people over five years.” As part of their plan to bring Business on the Move to market, Mr Page and Mr Smedley have formed. LEARNING BY GAMING: SUPPLY CHAIN APPLICATION Ayman Tobail John Crowe Amr Arisha Dublin Institute of Technology (DIT) 3S Group, College of Business Aungier Street, Dublin 2, IRELAND ABSTRACT Today’s third level students are of a virtual generation, where online interactive multi-player games, vir. As you and I know, the supply chain is like air. It is everywhere. We live in it and from it. Kids understand getting things like toys and candy and other stuff that parents buy for them, but unless the parents take the time to talk about corn flakes and farmers and cereal companies, the kids just consume and move on and don’t learn a thing. Getting the Kids Hooked on Supply Chain Management. While aimed, for now at least, at the UK market, Business on the Move puts real-world logistics, supply chain management, and business decision-making power into the hands of children and young adults aged 9 to 19.
History
Supply Chain Games For Training
The beergame (or beer distribution game) was originally invented in the 1960s by Jay Forrester at MIT as a result of his work on system dynamics.
While the original goal of the simulation game was to research the effect of systems structures on the behaviour of people (“structure creates behaviour”), the game can be used to demonstrate the benefits of information sharing, supply chain management, and eCollaboration in the supply chain.
Cell Phone Supply Chain
A range of different versions of the beergame have emerged over the years.